Penny Liu

 
  

 

Penny's Marketing Plan for Sellers

International Marketing Plan

  • Soufun.com - Commonly known as China’s MLS. Posting of your home on this website will reach 310 cities in China, Hong Kong, Taiwan
  • International Real State Journal - Magazine distributed in 21 cities in China

Domestic Marketing Plan

  • Phoenix Satellite TV station - 30 sec TV commercial for 2 months or until the project is sold. Broadcast schedule is 15 times per month.
  • Chinese Daily News (World Journal LA) - 1/4 page black and white ad once a month in section A
  • LA Times-Once a month on Saturday in the “Home” section
  • Chinese Real Estate World Magazine - Cover page of the magazine
  • Radio AM1300 & AM1600 - 30 second commercial once a day for one month
  • Your home will be advertised on the Top 50 website including Realtor.com, Zillow.com and Nancyliu.com
  • Custom design website and video just for your home
  • Custom design flyer with professional photographer
  • Call agents who have previously showed your home and ask for their buyer's comments and thoughts
  • Mailing 1000 pieces of postcards
  • E-mail flyers to all the Los Angeles counties
  • *Ad schedules are subject to change at any time without prior notification*
  1. At the Listing appointment:
    1. FREE comprehensive evaluation of your home to determine an Accurate Market Price
    2. Look at other homes that are currently for sale in the neighborhood and how they set their prices
    3. Discuss the current real estate situation in your area
    4. Discuss any Special Situation that may arise. For example: concurrent closing or rent back
    5. Suggest helpful tips on how to make your home Look Like a Model Home
  2. Launch a Massive Marketing Campaign to attract as many buyers as possible
    1. Custom Design a Color flier
    2.   Standard Flier 1   Nice Flier front   Nice Flier back  

    3. Install flyer holder outside the home for black and white flier
    4. Flier Stand

    5. Install Re/Max 2000 "For Sale" sign"
    6. For Sale Sign

    7. Submit Newspaper Advertisement
      1. LA Times- Sunday Homes section
      2. Chinese Daily News: Every Thursday 1/4 page ad on newspaper

    8. Submit Magazine Advertisement
      1. Home and Land: Full Color page
      2. Chinese Real Estate World: 3 Color pages
      3. Nancy Liu Real Estate Magazine


        Homes and Land   Chinese Real Estate World   Nancy Liu Real Estate Magazine  

  3. Internet Advertisement to Sell you home
    1. List you home on the Internet and "Multiple Listing Service"
    2. Shoot a 360 degree Virtual Tour
    3. Custom Design an Internet Web-Page for your home
    4. Post 6 beautiful pictures, Virtual Tour and Open House Schedule on your Web Page
    5. Select your home as the "Feature Home" and "Showcase home" so it can be seen by internet user before they see any other home
    6. Provide you with a monthly report of how many people visited you web Page

      Internet Report

  4. Host Open House

    Open House sign

  5. Call agents who have previously showed your home and ask for their buyer's comments and thoughts
  6. Discuss the agents feedback with you
  7. Provide you with a Monthly Market Update for your area
  8. Inform you which neighbor has decided to sell their home after you listed yours
  9. Obtain offers from Quality Buyers
  10. Open Escrow
  11. Assist you with the escrow process so the transfer of ownership will be quick, smooth and on-time
  12. I hope that I will have the Honor to sell your home for you. If you have any question, please feel free to give me a call. My number is 626-890-9218

    Thank you for your time,

    Penny Liu

     

  penny@pennyliu.com                             (626) 890-9218